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“Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new-customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.” (Five facts: How customer analytics boosts corporate performance, McKinsey & Company)

Analytics will help drive change, providing evidence for where processes are inefficient or expensive for the firm. By analysing all elements of business processes, legal firms can quickly figure out which processes have the potential to be automated, in turn making them more profitable.

This usually starts with identifying the processes that are repetitive, mundane and time-consuming, but not particularly difficult - the ‘low-hanging fruit’. 

As automation is put in to complete the mundane tasks – leaving only the client advice and complex tasks to be delivered by a human employee, the process can become more profitable for the firm (as billable hours aren’t spent doing time-consuming tasks) and clients are often happier as the length of the process can be shortened.

Learn more in our short guide: Why Law Firms Need to Adopt Process Automation

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